Forest Stewardship Council (FSC) certification is an internationally-recognized designation for paper produced from trees which have been managed and harvested in a socially and environmentally responsible way. Because The Heliconia Press alone publishes more than 60,000 DVD and book units a year, the more environmentally-friendly packaging and paper choices make a big difference. While the new DVD packaging comes at a slightly higher production cost, which Heliconia will absorb rather than passing on to consumers, the company sees the decision as an important part of its business ethic, and will be actively encouraging partner DVD producers to make the switch as well. And while the majority of earlier Heliconia titles were printed on FSC-certified paper, the formal commitment is new.

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